Course Details

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Marketing

Course Curriculum

ND I – First Year
CodeCourse TitleUnitsStatus
MKT 101Principles of Marketing3Compulsory
MKT 102Consumer Behaviour3Compulsory
MKT 103Business Mathematics3Compulsory
MKT 104Communication Skills2Compulsory
MKT 105Introduction to Accounting2Compulsory
MKT 106Fundamentals of Management2Compulsory
ND II – Second Year
CodeCourse TitleUnitsStatus
MKT 201Marketing Research3Compulsory
MKT 202Sales Management3Compulsory
MKT 203Advertising Principles3Compulsory
MKT 204Retail & Wholesale Management3Compulsory
MKT 205E-Commerce Fundamentals2Elective
SIW 200Industrial Training4Compulsory
HND I – Third Year
CodeCourse TitleUnitsStatus
MKT 301Strategic Marketing Management3Compulsory
MKT 302International Marketing3Compulsory
MKT 303Services Marketing3Compulsory
MKT 304Brand Management3Compulsory
MKT 305Marketing Analytics & ICT2Elective
HND II – Fourth Year
CodeCourse TitleUnitsStatus
MKT 401Marketing Policy & Strategy3Compulsory
MKT 402Integrated Marketing Communication3Compulsory
MKT 403Research Project6Compulsory
MKT 404Entrepreneurship in Marketing3Compulsory
MKT 405Contemporary Issues in Marketing2Elective

 

Course Details:

Duration

4 Years - ND - 2 Years /HND - 2 Years

Language of Teaching:

English,

Certifications

Physical

Majesty College of Social Sciences and Health Technology is a premier higher institution committed to training competent, innovative, and ethically grounded graduates in Social Sciences, Management, and Health Technology.

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